Privacy policy

Last updated: April 15, 2026

1. Introduction

At Edgecats (“we,” “us,” or “our”), we are committed to protecting and respecting your personal data. This Privacy Policy explains how your information is collected, used, stored, and disclosed when you visit or make a purchase from our website.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, ensuring that all data is handled lawfully, fairly, and transparently.

By accessing our website or placing an order, you acknowledge and agree to the practices described in this Privacy Policy.

2. Information Collection

We collect and process personal data necessary to operate our business, fulfill orders, and enhance your shopping experience.

2.1 Identity & Contact Data

Includes:

Full name
Email address
Telephone number
Billing and delivery addresses

This information is required to process transactions, deliver products, and provide customer support.

2.2 Transaction Data

Includes:

Products purchased (including clothing, accessories, and fashion items)
Order value and transaction details
Payment confirmation and order history

Payment details are processed securely via encrypted third-party payment gateways.
We do not store full card details on our systems.

2.3 Technical Data

Automatically collected data may include:

IP address
Browser type and version
Device information
Pages visited and browsing behavior

This data supports fraud detection, system security, and website optimization.

2.4 Marketing & Communication Data

Includes:

Preferences for receiving marketing communications
Email subscription status

You may opt out of marketing communications at any time.

3. Use of Your Information

We process personal data strictly for legitimate business purposes, including:

3.1 Order Processing

To:

Confirm and manage your order
Process payments
Arrange shipment and delivery
Provide order confirmations and invoices

3.2 Customer Support

To assist with:

Order inquiries
Delivery issues
Returns and exchanges
Product-related questions (including sizing and fit guidance)

3.3 Website Optimization

To:

Improve website functionality and performance
Analyze user behavior and preferences
Enhance product offerings and user experience

3.4 Marketing Communications

Where consent has been provided:

Send promotional offers and product updates
Provide newsletters and marketing campaigns

You may withdraw consent at any time without affecting prior lawful processing.

3.5 Security & Fraud Prevention

To:

Detect and prevent fraudulent transactions
Verify payment authenticity
Protect our platform, customers, and operations
Comply with legal and regulatory obligations

4. Sharing of Data

We do not sell, rent, or trade your personal data.

We only share data where necessary for business operations:

4.1 Service Providers

We may share limited data with trusted third parties, including:

Payment processors
Shipping carriers
Hosting providers
Analytics and marketing platforms

All service providers are contractually obligated to process data only under our instructions and in compliance with applicable data protection laws.

4.2 Legal Compliance

We may disclose personal data where required to:

Comply with legal obligations
Respond to lawful requests from authorities
Protect our legal rights or prevent fraud

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the business.
Customers will be notified where required by law.

5. Data Storage & International Transfers

Your data may be processed or stored outside the United Kingdom or European Economic Area (EEA).

Where international transfers occur:

We implement appropriate safeguards
Such safeguards may include Standard Contractual Clauses (SCCs) or equivalent mechanisms

These measures ensure your data receives a level of protection consistent with UK data protection standards.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to improve functionality and user experience.

Types of Cookies Used

Essential Cookies
Required for core functionality such as checkout and account access.

Analytics Cookies
Used to analyze website traffic and user behavior.

Marketing Cookies
Used to deliver relevant advertising and improve marketing effectiveness.

Cookie Control

You can manage or disable cookies through your browser settings.
Disabling cookies may affect certain website features.

7. Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

Right of Access – Request a copy of your personal data
Right to Rectification – Correct inaccurate or incomplete data
Right to Erasure – Request deletion of your data (subject to legal obligations)
Right to Restrict Processing – Limit how your data is used
Right to Withdraw Consent – Withdraw marketing consent at any time
Right to Lodge a Complaint – File a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact:
support@edgecats.com